CHAPTER I - CONSTRUCTION OF INTERGENERATIONAL DIFFERENCES ON OTT PLATFORM SERIES: NARRATIVE ANALYSIS OF THE NETFLIX PRODUCTION AS THE CROW FLIES SERIES                                                                                                                                                                                                            
Erdem TÜRKAV
                                                                               
Cite this chapter
APA

Türkav, E. (2024). Chapter I Construction of Intergenerational Differences on OTT Platform Series: Narrative Analysis of the Netflix Production as the Crow Flies Series. In P. Özgökbel Bilis, A. E. Bilis, and K. C. Baykal (Eds.), Rethinking Media in Light of Current Discussions and Trends (pp. 11–42). Ankara, Türkiye: Global Academy Publishing House. https://dx.doi.org/10.59740/academy.68

Introduction
The fact that OTT (Over-the-top) platforms started producing series, films and TV programs in many countries around the world including Türkiye as of the 2010s has led to academic studies in this field being conducted in the context of OTT platforms. Because series and movies started to be produced only for platforms, OTT platforms have gained power against traditional media tools such as cinema and television which have appealed to the most general public for years and have offered researchers new academic fields of study. For this reason, in recent years, academic studies on productions such as series and films especially usage habits and reception studies, have begun to be conducted in the context of OTT platforms. Among these studies, generation studies have also been among the prominent field. A significant portion of the studies conducted on OTT platforms are on the series produced on these platforms and the consumption habits of Generations X, Y and Z, who have different characteristics and habits. However, it is interesting that there are very few studies on how generations are represented in productions made on OTT platforms, despite the fact that there are numerous studies on usage patterns and reception studies in the context of OTT platforms.

This study aims to contribute to the literature by examining how generations and intergenerational differences are constructed and represented in OTT platform series. For this purpose, As The Crow Flies, an original series from Netflix, one of the OTT platforms with the most members in Türkiye, was selected as a sample. Because the series As The Crow Flies, which is a workplace drama, deals with the generational differences that are frequently discussed in daily life, traditional and social media, with the theme of generation conflict. The first season of the series was released as a Netflix original series in 2022, and all seasons of the series have been among Netflix's most-watched productions both in Türkiye and around the world. The series is introduced on the official website of Ay Yapım, where it is produced, with the following statements: “Perspectives, approaches, and ways of walking on the path to the goal are now completely different compared to Generation X. Aslı, a young woman, tries to go 'as the crow flies' instead of relying on hard work to climb the career ladder. Will Aslı, who tries to reach the top with the methods of the new world, be able to achieve her goal?” In the series, where not only generations but also traditional and new media as disciplines are included in the conflict, the representation of the moral values of the old and the new is produced by Netflix.