CHAPTER 10- DIFFERENTIALS OF THE COOPERATIVISM IN THE CONTEXT OF THE CORONAVIRUS PANDEMIC       259                                                                                                                                                                   
Gislaine LAZZARI
Rosecler Maschio GILIOLI
Laura Maschio GILIOLI
Maria Emilia CAMARGO
Mariane Camargo PRIESNITZ        
                                                                               
Cite this chapter
APA

Lazzari, G., Gilioli, R. M., Gilioli, L. M., Camargo, M. E., Priesnitz, M. C. (2023). Chapter 10 Differentials of the Cooperativism in the Context of the Coronavirus Pandemic. In B. L. Salvador Bizotto (Ed.), Academic Research & Reviews in Social, Human, and Administrative Sciences-III- (pp. 259-282). Ankara, Türkiye: Global Academy Publishing House. https://dx.doi.org/10.59740/academy.48

Introduction
The motivation for this study arose in the midst of the pandemic caused by the Coronavirus (Covid-19), which has changed the economic and social scenario in recent months, affecting the lives of the world's population as a whole. The impact of this pandemic has brought about a number of changes in the most diverse sectors, both nationally and internationally. Technology has advanced in this segment; new forms of service have been adopted and a new perception of business and importance has been generated. For the business world, the pandemic has severely affected, in this context many companies have closed their activities or have had to adapt to remote work, decreased revenues, losses, and other challenging situations (Deloitte, 2020). According to SEBRAE (2020), 31% of companies changed their operation and 58.9% stopped their activities temporarily in 2020.

The socio-economic impacts caused by the pandemic generated a demand for answers from the government and also from financial institutions, which led to the search for immediate solutions for the survival of business activities. According to the Portal do Cooperativismo Financeiro (2020), in the search for rates and credit facilities, credit cooperatives have shown themselves to be simpler, fairer in rates, easier to acquire credit, institutions that are concerned with an effective financial service and healthy and sustainable credit for their members. Faced with the pandemic scenario, in which social isolation is the main strategy, many companies have had to close down or temporarily interrupt their activities, directly affecting the reduction or non-receipt of income. At a time when it was difficult to meet their commitments, companies sought out financial institutions. In view of the above, the following is the problem: Differences between cooperatives and the coronavirus pandemic.