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CHAPTER 8- FINANCIAL REVOLUTION IN THE CROSSROADS ERA: METAMORPHOSIS OF THE CFO BETWEEN TECHNOLOGICAL IMPERATIVES AND ECOLOGICAL CHALLENGES                                                                             228                                                                                                                                      
Ghizlane BARZI
Zineb BAMOUSSE           
Cite this chapter

Barzi, G., Bamousse, Z. (2023). Chapter 8 Financial Revolution in the Crossroads Era: Metamorphosis of The CFO between Technological Imperatives and Ecological Challenges. In B. L. Salvador Bizotto (Ed.), Academic Research & Reviews in Social, Human, and Administrative Sciences-III- (pp. 228-240). Ankara, Türkiye: Global Academy Publishing House.

In a changing environment, the financial revolution has become an imperative for companies to meet new demands. The traditional paradigms of financial management are now obsolete to ensure sustainable development. As a result, financial renovation is an obligation for companies to adapt to economic fluctuations, technological advances, and environmental changes.

Indeed, the essence of the financial revolution refers to conventional financial transformations, prioritizing innovation, development, flexibility, and growth. More, this revolution is redefining the CFO's role within the company, propelling them into a new era dominated by digitalization and sustainability, including the injection of innovative dynamic into their activity. In fact, CFOs have moved beyond their traditional role as number crunchers. Today, however, they are catalysts
for development, adopting innovative tools to formulate relevant financial strategies and make rational, informed decisions. On the other hand, these managers are aware of the importance of sustainable practices to meet environmental needs and ecological requirements. Technological and ecological developments have prompted the CFO to become a key player in the quest for sustainable, responsible performance. The implementation of sophisticated digital practices and the integration of intelligent information systems present a window towards sustainable corporate evolution. In this respect, task automation, advanced data analysis and the integration of artificial intelligence practices reinforce the CFO's strategic role and, above all, optimize the company's financial operations.

Ecological issues have become crucial elements for firms in the context of sustainability and social responsibility. In this respect, the CFO needs to be aware of the environmental and social issues that primarily impact the company's financial operations. Moreover, the social dimensions of financial strategy are a key factor in terms of corporate investment. Investors, consumers, and regulators give more importance to the various environmental and social stakeholders. The synergy between technological advances and ecological issues represents immense potential and fertile ground for innovation and sustainable change. This merger makes it possible to address challenges and risks by proposing innovative solutions and harnessing the potential of digital technology to preserve the environment, strengthen financial
activity, promote technological tools and responsible business practices.

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